Everything You Need to Know About Jennifer Lopez’s Beauty Brand

Photo by Amy Sussman/SHJ2019/WireImage

I’ll take five of everything.

Update: Today is the day – Jennifer Lopez has officially revealed the first eight products in her eponymous beauty brand.

The Grammy Award winner has bottled her signature glow in a variety of products  – including a gel cream cleanser, multitasking mask, night cream, SPF 30 moisturizer, eye cream, complexion booster, serum and dietary supplement. Speaking with Bazaar UK about the launch, Lopez said, “I’ve been thinking about doing a skincare line probably for the past 20 years. You just kind of have to wait for the right time. I think I needed to become a little bit more realized in myself to have a philosophy on an actual beauty company: beauty from the inside out and the idea of beauty having no expiration date.” Lopez also revealed that the hero ingredient in the line is “olive oil” noting that it’s a beauty tradition passed down from her grandmother and mother.

She also touched upon the simplicity of the line, telling WWD: “There’s an expansion here that goes beyond specialized creams for different skin types. What I wanted to do for this initial line was to provide simple skin care that is about natural beauty and feeling great in your own skin.”

You’ll be able to get the JLo glow from January 1, when the line officially goes on sale through Jlobeauty.com, followed by Amazon and Sephora on January 14.

16/11: Good news, people – we’re just a few weeks away from being able to get the JLo glow (and with winter well and truly settling in, it honestly couldn’t come at a better time). Last night, Jennifer Lopez took to Instagram to reveal that her eponymous beauty brand, JLo Beauty, will launch on January 1, 2021.

The Grammy Award winner wrote on Instagram that this brand “isn’t just a passion project, it’s a 30-year dream.” She continued, “I can’t wait to share my skincare secrets with you!” In the accompanying clip, Lopez gave us a glimpse of the kind of empowering messaging her brand will have, saying, “As women people are so ready to write us off and I just kept waiting for that to happen and then I realized, no, I’m not going to let that happen. It’s about being limitless and powerful and understanding that beauty doesn’t really have an expiration date.”

JLo also launched the brand’s website and Instagram page, announcing that fans can get early access to the brand from December 8. She also shared two photos of her look from last night’s People’s Choice Awards so we suspect her new skincare products were at least partially responsible for her stellar awards night glow.

Watch this space.

Original (24/08): If you’ve long wanted to wake up looking like JLo, then you’re about to be one step closer to experiencing that. Over the weekend, Jennifer Lopez announced she is launching her own beauty brand by sharing a sunkissed selfie on Instagram with the caption, “Sunset glow…” followed by “#JLoBeauty coming soon.”

Whilst the Grammy Award-winning artist shared no other details, a closer look at the photo suggests that the line might include bronzer, highlighter and eyeshadow, as well as a neutral lip gloss. It’s not clear whether or not skincare will be part of the line-up but I would honestly buy 100 bottles of whatever JLo is putting on her face in a heartbeat. The post has received over one million likes in the 15 hours since it was posted, suggesting I am not the only one who feels this way.

The line won’t be Lopez’s first foray into beauty however  – back in 2018 she collaborated on a line with Inglot Cosmetics. Plus, let us never forget the Glow by JLo fragrance era of 2002 (what a time that was).

It’s set to be a big few months for celeb-backed beauty brands with the launch of Selena Gomez’s Rare Beauty range mere days away in Canada, as well as Alicia Keys’ forthcoming beauty brand in partnership with E.l.f. Beauty. The latter was announced earlier this month and though no specific product details were revealed, E.l.f. Beauty CEO Tarang Amin said that it is “a culmination of Keys’ personal skincare journey.”

Watch this space for updates.

 

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